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JOICO COLLECTION

Joico International offers over fifty products -- including The Joico Collection, The K-Pak Collection, con_text, I-C-E HAIR, Vero, and Triactive Systems -- that reconstruct, revitalize, color and beautify hair. With Joico, there is something for everyone.
In the early 1970's, Joico founder Steve Stefano was a licensed cosmetologist and owner of a chain of successful salons in Southern California. He was also on a quest for the perfect hair care product: one that could strengthen and beautify. But he could not find a formula on the market that met his expectations. Out of this effort, Joico International was born in 1975 and an exciting discovery was made. Working together, Joico scientists and salon professionals found that keratin protein, the substance that makes up hair's natural fabric, could be used in hair care products, with amazing results. The team refined and developed the material into Triamine Complex. This ingredient became the foundation of all Joico's products and the company became known as the health hair company.
Joico Platinum
con_text
The Platinum Collection gives you classic shampoos, conditioners and styling and finishing products for fashion-forward styles. Products for normal or oily hair, volume or color care, moisturizing or other special treatments The Platinum Collection  has it all.  Define yourself and the many roles you play in life with con_text products, designed to create an infinite variety of textures, styles and moods. All con_text products protect hair against thermal styling and pollutants. 
con_text = texture + healthy hair. 
K-Pak Collection
Based on the incredible results provided by Joico's K-Pak Deep Penetrating Reconstructor, stylists began asking for more reconstruction products. In response, Joico introduced the K-Pak Collection, an entire line of great reconstructing products, including a shampoo, leave-in protectant, conditioner, protective serum, and the original K-Pak Deep Penetrating Reconstructor.
The K-Pak Collection has the ultimate products to strengthen, reconstruct and style hair. Through an exclusive blend of amino acids that are the building blocks of proteins in hair, K-Pak products leave hair looking and feeling the best it can be. Click on the product image for more info.
I-C-E HAIR
I-C-E offers a full line of hair care products designed to help create today’s latest trends and outrageous hairstyles. Bring your self-expression to the extreme. Create an identity through hair. Be real! 
Silk Result
Silk Result was developed to make soft, silky hair a possibility for every hair type. 

The great synergistic silk system is formulated with 3 active components to deliver superior results. 

Get touchable softness without weight or build-up. 

Color Endurance
Protect the vibrancy and longevity of your color with gentle, yet powerful, formulations that lock in pigment and lock out damage. 

Reveal and celebrate strong, healthy, brilliant color. 

Joico Product Line
Joico Daily Care
Joico K-Pak
Joico Ice Hair
Joico Silk Results
Joico Color Endurance



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